Women to Watch: Lin Chen

Lin Chen is the CEO + founder of Pink Moon, a NYC based consultancy that aims to uplift and radically transform the beauty industry. Sustainable beauty has been a core component of her professional life for nearly a decade.

When Lin initially created Pink Moon in 2017, her goal was to elevate women by helping brands that were striving to create a better beauty industry. This was important to her because of her own experiences with transformative self-care.

Lin feels that so many women give themselves endlessly and sacrifice their own wellbeing as a result. Lin wants women, in every phase of life, to feel worthy and loved. Her experience and passion for holistic living ultimately led her to create Pink Moon.

She has intentionally built a business that works solely with female-founded brands that value sustainability, philanthropy, and holistic wellness because she believes that these values are key to creating a more conscious and empowering beauty space.

Lin is committed to creating a space that speaks to women respectfully, honors women by providing them with products that are consciously created and considerate of different needs, and seeks to understand the needs of women to help them feel supported on their ever changing journeys with self-care.

Pink Moon is now also a digital wellcare + community space, curating female-founded sustainable and mindful brands while giving back to those in need. For more information on Pink Moon or to sign up for her upcoming reiki and energetic healing virtual workshop April 17th at 2pm ET, clink the links below.

Our mission is to channel the confidence of women, making a worldwide power-shift, one tux at a time. We redefine what it means to wear the pants.