Women to Watch Update: Sonsoles Gonzales

Back when we began highlighting female entrepreneurs, we featured the founder of a solution based company who's ultimate goal was to help change the narrative around aging.  

In her late 40s at the time of the company’s inception, Sonsoles Gonzales felt her skin and hair changing. Ready to retire after 25 years in the hair care industry, but not quite “disappear”, she became obsessed with wanting to change the narrative society has around women and aging.

Her solution: a line of hair care products that makes women feel better about themselves. She combined her passion with her knowledge and Better Not Younger was born. The first and only haircare brand for women over 40.

Sonsoles has just announced that her products are now available at major beauty retailer Ulta Beauty! Congratulations to Sonsoles for her success with a brand that helps empower women and shares the belief that women just get better as they get older!

Our mission is to channel the confidence of women, making a worldwide power-shift, one tux at a time. We redefine what it means to wear the pants.